QR Codes can help you to track the response rate on your marketing, from our Bury St Edmunds premises, we print and deliver to businesses throughout the UK.
What Is A QR Code? A Qr Code or Quick Response Code is a bar code, that is made up of small square dots, a QR Code is able to contain a lot of information like web addresses. QR Codes have become popular in advertising and packaging due to the advent of smartphones. All it takes to turn a smartphone into a handheld barcode reader is a small app that can be quickly downloaded to the phone and installed.
Once installed just point the smartphones camera at the QR Code, the smartphone will read the barcode and will either display the information contained in the QR Code or it will load up the browser on the smartphone and load up the web page that has been embedded into the QR Code.
If you have a smartphone with a bar code scanner installed scan the barcode in the image above, it will take you to this web page on you mobile phone – it’s as easy as that! QR codes add an extra dimension to business cards, photographers can include a qr code on their cards with a link to their portfolio.
A QR Code is bridging the gap between the traditional methods of marketing and the modern day technology and the internet. For example if you produce bottles of wine you are no longer limited by the amount of space on a label, incorporate a QR Code into your wine label for example and you can include a link to your company’s website along with a link to shops where further bottles of your wine can be purchased, the use of a QR Code opens up a whole realm of endless possibilities.
You can have your barcode take your customers to your home page or you can have them sent to a specific web landing page that you have designed especially for your marketing campaign.
We combine our knowledge of printing and web design to ensure that your campaign is a success.
Call us today on 01284 767575 or email us at sales@buzprint.co.uk for more information